Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, advertising 2.0, compensation not control, and much more. This is part 2 Details at tinyurl.com

This is a part 2 of an 18 minute video of what the future holds for the music industry: from selling copies to selling access, from control and monopolies to open platforms and licenses, from copyright to usage right, on the coming flat rate for digital music, on the trend towards free / freemium / feels like free, and on social networking & music, mobile music etc. More at www.musiclikewater.com, free books and pdfs at www.payingwithattention.com Enjoy! And if like this video please follow me at www.twitter.com/gleonhard

This is a part 1 of an 18 minute video of what the future holds for the music industry: from selling copies to selling access, from control and monopolies to open platforms and licenses, from copyright to usage right, on the coming flat rate for digital music, on the trend towards free / freemium / feels like free, and on social networking & music, mobile music etc. More at www.musiclikewater.com, free books and pdfs at www.payingwithattention.com Enjoy! And if like this video please follow me at www.twitter.com/gleonhard

In this video II talk about what MUSIC2.0 actually means: open access, feels like free to he users, ubiquitous ‘like water’, licensed access not copies. A good summary of my book “Music2.0″ – see www.music20book.com. Part 2 of 2

Gerd Leonhard, Co-Founder & CEO, explains how to quickly add music to your blog, website, social network page, dating profile, ebay auctions etc, using Sonific songspots – the leading music widget on the Net! Check out www.sonific.com for more details. Select from over 100.000 tracks provided by indie labels, artists and bands. From Barenaked Ladies to Ninja Tunes to Cooking Vinyl.

Gerd Leonhard, Author, Speaker, Music & Media Futurist, talks about why the Future of Music & the Music Business is HOT, what the opportunities are, and how to take advantage of them.