In this video II talk about what MUSIC2.0 actually means: open access, feels like free to he users, ubiquitous ‘like water’, licensed access not copies. A good summary of my book “Music2.0″ – see www.music20book.com. Part 2 of 2

Gerd Leonhard, Co-Founder & CEO, explains how to quickly add music to your blog, website, social network page, dating profile, ebay auctions etc, using Sonific songspots – the leading music widget on the Net! Check out www.sonific.com for more details. Select from over 100.000 tracks provided by indie labels, artists and bands. From Barenaked Ladies to Ninja Tunes to Cooking Vinyl.

Gerd Leonhard, Author, Speaker, Music & Media Futurist, talks about why the Future of Music & the Music Business is HOT, what the opportunities are, and how to take advantage of them.

Gerd Leonhard is a Music & Media Futurist, Author, Speaker, Advisor, and Digital Media Entrepreneur. The Wall Street Journal calls Gerd one of the leading media futurists in the world. He is the Co-Author of the influential book “The Future of Music” (2005, Berklee Press), as well as the author of “Music2.0″ (released 2/2008 www.music20book.com), and of “Open is King – The Future of Media beyond Control” (late 2008).