Part 1 of a special, narrated slideshow by Futurist Gerd Leonhard: The 21st Century Telecom & Content Economy. The traditional Telecom vs Content debate is over. Content needs Telcos need Content – radical user empowerment has led to a situation where NEITHER industry will generate enough revenues in the future unless new business models can jointly be created. The Internet must be licensed for content, starting with the digital music flat rate. Read my free book at www.music20thebook.com It’s now a question of mutual interest not who wins and who loses. Welcome to the 21st century content economy! More at my blog tinyurl.com or at www.slideshare.net or at www.twitter.com
This is part 2 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl
This is a video of Futurist Gerd Leonhard’s presentation at the annual MIDEM & midemnet event in Cannes / France, on January 17, 2009. Gerd talks about why the music industry needs to license the Internet just like it has licensed Radio (ie with a collective license), why criminalizing the users & fans will not work – and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate – music like water – would work. Visit Gerd’s blog for more details and the PDF of this presentation: tinyurl.com
In this video II talk about what MUSIC2.0 actually means: open access, feels like free to he users, ubiquitous ‘like water’, licensed access not copies. A good summary of my book “Music2.0″ – see www.music20book.com. Part 2 of 2
Gerd Leonhard, Co-Founder & CEO, explains how to quickly add music to your blog, website, social network page, dating profile, ebay auctions etc, using Sonific songspots – the leading music widget on the Net! Check out www.sonific.com for more details. Select from over 100.000 tracks provided by indie labels, artists and bands. From Barenaked Ladies to Ninja Tunes to Cooking Vinyl.
Gerd Leonhard, Author, Speaker, Music & Media Futurist, talks about why the Future of Music & the Music Business is HOT, what the opportunities are, and how to take advantage of them.
The End of Control & The Future of Content: The tough issue of control emerges, again and again, as the key contention point within TV companies, publishers, record labels, and broadcasters: How can a commercial venture that is based on so-called intellectual property thrive and prosper in an environment that seems to continuously and progressively remove control from the creators/owners/providers of content, and hands it over to the people formerly known as consumers (aka the users), effectively making them more powerful every single day? But the reality is that every click inadvertently makes another case for the consumers ever-increasing rise in importance. Within all the conversations I have had about things like commercial content versus shared content, about the read-only or the read-write web, and about copyright versus Fair Use, the crucial question always seems to boil down to WHERE IS THE CONTROL HERE, ie, questions such as Who will control this new media universe and How much control do I need to run a revenue-generating business? www.endofcontrol.com This even occurred on March 2, 2009 http
Gerd Leonhard is a Music & Media Futurist, Author, Speaker, Advisor, and Digital Media Entrepreneur. The Wall Street Journal calls Gerd one of the leading media futurists in the world. He is the Co-Author of the influential book “The Future of Music” (2005, Berklee Press), as well as the author of “Music2.0″ (released 2/2008 www.music20book.com), and of “Open is King – The Future of Media beyond Control” (late 2008).
