Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, advertising 2.0, compensation not control, and much more. This is part 2 Details at tinyurl.com

This is part 1 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl

This is part 3 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl

This is a part 2 of an 18 minute video of what the future holds for the music industry: from selling copies to selling access, from control and monopolies to open platforms and licenses, from copyright to usage right, on the coming flat rate for digital music, on the trend towards free / freemium / feels like free, and on social networking & music, mobile music etc. More at www.musiclikewater.com, free books and pdfs at www.payingwithattention.com Enjoy! And if like this video please follow me at www.twitter.com/gleonhard

This is a part 1 of an 18 minute video of what the future holds for the music industry: from selling copies to selling access, from control and monopolies to open platforms and licenses, from copyright to usage right, on the coming flat rate for digital music, on the trend towards free / freemium / feels like free, and on social networking & music, mobile music etc. More at www.musiclikewater.com, free books and pdfs at www.payingwithattention.com Enjoy! And if like this video please follow me at www.twitter.com/gleonhard

Part 3 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world’s OS is ‘going social’, why conversation and engagement not monolog and control is the only way forward, about the coming ‘extreme Reputation Economy’, why social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See www.mediafuturist.com for more details and the PDF download Special thanks to the geat people at www.picnicnetwork.org

Part 2 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world’s OS is ‘going social’, why conversation and engagement not monolog and control is the only way forward, about the coming ‘extreme Reputation Economy’, why social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See www.mediafuturist.com for more details and the PDF download Special thanks to the great people at www.picnicnetwork.org

Part 1 of a special, narrated slideshow by Futurist Gerd Leonhard: The 21st Century Telecom & Content Economy. The traditional Telecom vs Content debate is over. Content needs Telcos need Content – radical user empowerment has led to a situation where NEITHER industry will generate enough revenues in the future unless new business models can jointly be created. The Internet must be licensed for content, starting with the digital music flat rate. Read my free book at www.music20thebook.com It’s now a question of mutual interest not who wins and who loses. Welcome to the 21st century content economy! More at my blog tinyurl.com or at www.slideshare.net or at www.twitter.com

This is part 2 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl

This is a video of Futurist Gerd Leonhard’s presentation at the annual MIDEM & midemnet event in Cannes / France, on January 17, 2009. Gerd talks about why the music industry needs to license the Internet just like it has licensed Radio (ie with a collective license), why criminalizing the users & fans will not work – and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate – music like water – would work. Visit Gerd’s blog for more details and the PDF of this presentation: tinyurl.com