This is part 1 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl

This is part 3 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl

This is part 2 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl

This is a video of Futurist Gerd Leonhard’s presentation at the annual MIDEM & midemnet event in Cannes / France, on January 17, 2009. Gerd talks about why the music industry needs to license the Internet just like it has licensed Radio (ie with a collective license), why criminalizing the users & fans will not work – and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate – music like water – would work. Visit Gerd’s blog for more details and the PDF of this presentation: tinyurl.com