This is part 1 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl

This is part 3 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl

Part 1 of a special, narrated slideshow by Futurist Gerd Leonhard: The 21st Century Telecom & Content Economy. The traditional Telecom vs Content debate is over. Content needs Telcos need Content – radical user empowerment has led to a situation where NEITHER industry will generate enough revenues in the future unless new business models can jointly be created. The Internet must be licensed for content, starting with the digital music flat rate. Read my free book at www.music20thebook.com It’s now a question of mutual interest not who wins and who loses. Welcome to the 21st century content economy! More at my blog tinyurl.com or at www.slideshare.net or at www.twitter.com

This is part 2 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog tinyurl.com and here www.mobilemonday.nl