Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, advertising 2.0, compensation not control, and much more. This is part 2 Details at tinyurl.com

Part 3 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world’s OS is ‘going social’, why conversation and engagement not monolog and control is the only way forward, about the coming ‘extreme Reputation Economy’, why social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See www.mediafuturist.com for more details and the PDF download Special thanks to the geat people at www.picnicnetwork.org

Part 2 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world’s OS is ‘going social’, why conversation and engagement not monolog and control is the only way forward, about the coming ‘extreme Reputation Economy’, why social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See www.mediafuturist.com for more details and the PDF download Special thanks to the great people at www.picnicnetwork.org

This is a video of Futurist Gerd Leonhard’s presentation at the annual MIDEM & midemnet event in Cannes / France, on January 17, 2009. Gerd talks about why the music industry needs to license the Internet just like it has licensed Radio (ie with a collective license), why criminalizing the users & fans will not work – and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate – music like water – would work. Visit Gerd’s blog for more details and the PDF of this presentation: tinyurl.com