This is a video of Futurist Gerd Leonhard’s presentation at the annual MIDEM & midemnet event in Cannes / France, on January 17, 2009. Gerd talks about why the music industry needs to license the Internet just like it has licensed Radio (ie with a collective license), why criminalizing the users & fans will not work – and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate – music like water – would work. Visit Gerd’s blog for more details and the PDF of this presentation: tinyurl.com

Tags: 2009, Compensation, Control, Futurist, Gerd, Leonhard, MidemNet

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